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Pepsi faces supermarket boycott in four European countries | Business News<\/p>\n
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One of the largest supermarket chains in France is refusing to sell PepsiCo products on the grounds they have become too expensive to stock.<\/p>\n
A spokesperson for Carrefour said the move would apply to its network of more than 9,000 stores across France, Spain, Italy and Belgium.<\/p>\n
The chain said it had deployed signs in-store that blamed “unacceptable price increases” for the move.<\/p>\n
It marks the latest high-profile spat between European supermarket chains and major grocery producers since the cost of living crisis began in the wake of Russia’s war with Ukraine.<\/p>\n
Surging wholesale costs for energy and many commodities meant producers were forced to charge more for their goods – often resulting in so-called shrinkflation in an attempt to limit the increases.<\/p>\n
Last year, Carrefour hung signs to warn customers if goods had been cut in size but grown in price.<\/p>\n
Suppliers to UK supermarkets remain under the scrutiny of a Competition and Markets Investigation.<\/p>\n
Grocery inflation<\/strong> is running at a higher rate in France than in the UK.<\/p>\n Across the Channel, there have been several attempts by the government to bring the pace of grocery inflation down through negotiations with brands – with limited success.<\/p>\n